View of popular entertainment and not only affect on society, but also have an impact on people's psychological and emotional. Studies suggest that the entertainment one of the mechanisms of the entertainment by fantasy or imagination. Polichak and Gerrig right the viewers watch movies reflect viewers to watch and experience the entertainment there is a range of imagination active. Imagine the reaction of the type and number depends on different factors, including the characteristics of fiction, the audience the ability to imagine, their beliefs and past experience, as well as their selective viewing of a particular type of entertainment motivation.
The role of media and entertainment programs on people's psychological reflected in the generation of audience identification. Entertainment allows viewers to share the lives of others, and thus excited the audience, and educate the audience and trigger the audience to imagine and think, more importantly, to activate the audience's sense of identity, so that the audience into emotional and cognitive knowing that the fictional story. Provide the key to understanding the audience how the fictional story of inputs to the identity of this concept: recognition of the role is to provide viewers with a taste of the story in the program views and angles around the audience's understanding of the role and helping to train the audience and role between intimacy.
Media entertainment to the audience's psychological impact is also reflected in the inputs of the viewers. Uses and gratifications theory, the input is a kind of audience behavior. In the watch section of the present, is the reason why you want to use the media; watch the process. Input comprehensible for the audience and programming content links and media content generated by personal psychological reaction; after watching the show, the input to be interpreted as a type of social relationship between the audience the long-term recognition of the role of programs or program and the program figures .
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