Products need to organize production according to market products to the needs of clients are referred to as marketing and sales tools. In countries with different political, economic, cultural, marketing should not be immutable. Even in the same country, in the consumer goods industry, B2B industry (business to business industries) and services, marketing is different. In the same industry, different companies have different marketing methods. Marketing is about how to create and deliver value to meet the needs of certain target market, while profits of the discipline. Marketing used to identify unmet needs, definition of the measure of the size of the target market and profit potential, find the most suitable for the enterprises to enter the market segmentation and market supplies for the subdivision.
Responsible for marketing, often by a department in the enterprise organization, so in fact, pros and cons. : To facilitate the focus groups received marketing training specializing in marketing; disadvantages: marketing should not be limited to a department of the enterprise to carry out, but should be reflected in all activities of the enterprise.
Many years ago, Hewlett-Packard co-founder David Packard, David Packard, said: "The importance of marketing far beyond only be left to the marketing department alone to do." The world's best marketing department companies as likely to be a marketing failure. The reason: the production sector may be defective, shipping sector may be shipping delays, the accounting department may quote rates for the invoice amount are not allowed, these will result in a loss of customers. All staff are committed to providing customers with the value of the commitment to meet and please the customer, marketing will is valid.